Brand Profile Setup: Complete Brand Identity Guide

Quick Answer: A brand profile defines who you are, what you stand for, and how you communicate. It's the foundation Vigil uses to generate content that truly represents your brand.

What is a Brand Profile?

Your brand profile is a comprehensive snapshot of your business identity including:

• Business description and mission
• Target audience and customer personas
• Brand voice and tone preferences
• Visual identity guidelines
• Competitor landscape
• Industry positioning

Why Set Up a Brand Profile?

✅ Consistent Voice: AI-generated content matches your brand personality
✅ Better Targeting: Content speaks directly to your audience
✅ Competitive Edge: Understand your market position
✅ Time Savings: No need to brief AI on every request
✅ Strategic Alignment: All content supports brand goals

Essential Elements

1. Business Information

• Name: Your official business name
• Website URL: Vigil analyzes this to understand your brand
• Industry: Your primary business category
• Description: 2-3 sentences about what you do

2. Target Audience

Define who you're trying to reach:

• Demographics: Age, location, income, education
• Psychographics: Values, interests, lifestyle
• Pain Points: Problems you solve
• Goals: What they want to achieve

3. Brand Voice

How does your brand communicate?

• Tone: Professional, casual, friendly, authoritative?
• Style: Conversational, formal, humorous, empathetic?
• Vocabulary: Industry jargon or simple language?
• Perspective: First person ("we") or third person ("the company")?

Examples:

• Nike: Inspirational, motivational, empowering
• Innocent: Playful, quirky, conversational
• IBM: Professional, authoritative, innovative

4. Content Preferences

• Topics to emphasize
• Topics to avoid
• Preferred content formats
• Call-to-action style

5. Competitor Analysis

Include 2-3 competitor URLs to help Vigil:

• Understand your market
• Identify content gaps
• Differentiate your brand
• Spot opportunities

How to Set Up in Vigil

1. Navigate to Brand Settings
2. Click "Create Brand Profile"
3. Fill in basic information
4. Add your website URL
5. Describe your target audience
6. Define your brand voice
7. (Optional) Add competitor URLs
8. Save

Vigil will analyze your website and start learning your brand!

Brand Voice Examples

Example 1: Tech Startup

• Tone: Innovative, accessible, forward-thinking
• Style: Conversational but professional
• Language: Tech-savvy without overwhelming jargon
• Sample: "We're building the future of work, one innovation at a time."

Example 2: Local Coffee Shop

• Tone: Warm, community-focused, authentic
• Style: Friendly and inviting
• Language: Simple, relatable, personal
• Sample: "Your neighborhood spot for great coffee and even better conversations."

Summary

A strong brand profile:

• Defines your unique identity
• Guides AI content generation
• Ensures consistency
• Saves time on briefing

Ready to set yours up? Go to Brand Settings to create your profile.