Kai turns dashboards into decisions.
Not charts. Calls. He tells you what to double down on — and does it.
Four things, done relentlessly.
Baseline-first
Always pulls the before-frame before a push. No vibes, no 'looks like a lift.'
Lift detection
Statistical guardrails on every claim. 3.2× is 3.2× — or it's silent.
Recommend → execute
He doesn't suggest. He queues the calendar shift. Adrian approves, Maya re-plans.
Channel-of-truth
Reconciles platform analytics + your GA + your CRM. One number wins.
While you're asleep, the work is already happening.
Outputs you'll see in your workspace.
- ▸ Morning read (one ledger, all channels)
- ▸ Lift detection memos with statistical confidence
- ▸ Calendar recommendations queued for Adrian
- ▸ Weekly executive scorecard
Kai's stack.
How Kai talks to the rest of the studio.
LinkedIn carousels +3.2× over the 14-day baseline. p<0.01. Recommend shifting Thursday's calendar.
Hook B sustained 3.4% CTR past the 500-imp mark — top creative this quarter. Scale to $1.2k/day.
“A dashboard you don't act on is a museum.”
“Baseline first. Always.”
“The number that wins is the one tied to revenue.”
A few things people ask.
Does Kai replace my analytics stack?
No. He reads it. Bring GA, Mixpanel, Posthog, Looker, whatever.
How does he handle attribution?
MMM + last-touch + your CRM. Three views, one conclusion.
Can I export his reports?
PDF, Notion, Slack, email. Or pipe directly to your BI tool.