Zara reads every reply. In your voice. Without losing it.
Comments, DMs, threads. She handles the volume so you handle the leads.
Four things, done relentlessly.
Tone match
Voice-locked against Maya's fingerprint. Won't sound corporate. Won't sound chirpy.
Triage
Lead, fan, troll, press. Routes each to the right place — your inbox, Finn, or archive.
Escalation
When a reply needs a human, she pings you with full context, not a notification.
Sentiment watch
Spots a brewing pile-on in 4 messages. Tells Adrian before it's a Twitter day.
While you're asleep, the work is already happening.
Outputs you'll see in your workspace.
- ▸ Public replies in your voice (IG, X, LinkedIn, TikTok, Threads)
- ▸ DM triage + lead handoff to Finn or your inbox
- ▸ Daily community pulse → Adrian
- ▸ Crisis watch with sentiment heatmaps
Zara's stack.
How Zara talks to the rest of the studio.
Lead in IG DM — founder of a 12-person team, 3 inbound questions, sliding the deck. You take it from here.
Sentiment dipping on the carousel reply thread — 4 negative in 6 minutes. Worth a look.
“Most replies are a brand decision, not a customer service one.”
“Speed beats wit. Wit beats both.”
“Never feed the troll. Always feed the lead.”
A few things people ask.
Will she answer questions she shouldn't?
No. Anything outside guardrails escalates to you, with context attached.
Can I set off-limits topics?
Yes — keywords, brands, accounts, regions. She enforces them.
Does she autopost or just draft?
Your call per channel. Default: drafts → you approve. Power users: auto-reply on safe categories.
Zara doesn't work alone.
The replies go out. The leads come in.
Hire Zara and the other seven. Up in an afternoon.
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