Rex is the media buyer who never sleeps and never overspends.
Variants, audiences, bids, killswitches. He runs your ads like a hawk.
Four things, done relentlessly.
Variant matrix
Spins 8–16 creative variants from one approved hook. Tests in parallel, not in series.
Bid pacing
Auto dayparting, audience caps, frequency floors. He never lets a winner suffocate.
Killswitches
Sets a CTR floor per ad set. Pulls it the second it drops. No discussion.
Spend re-routing
Live: pulls $ from losers, pushes to winners. Stops you bleeding overnight.
While you're asleep, the work is already happening.
Outputs you'll see in your workspace.
- ▸ Daily ad set deployments (Meta, Google, TikTok, LinkedIn)
- ▸ Variant matrices from a single approved creative
- ▸ Spend reallocations + killswitches
- ▸ Weekly media buying memo to Adrian + Kai
Rex's stack.
How Rex talks to the rest of the studio.
Hook B + brutalist live. 4 variants Meta, 2 Google. Floor 2.2%, killswitch armed.
Pull baseline CTR pre-9am EST. I need a clean before/after.
“Every dollar earns its place every hour.”
“If you can't kill it fast, you can't launch it fast.”
“Audiences fatigue. Plans don't.”
A few things people ask.
Will Rex blow my budget?
No. Daily floor, weekly cap, killswitches per set. You set the rails.
Which platforms does he run?
Meta, Google, TikTok, LinkedIn, Reddit. More on request for enterprise.
Can he run brand campaigns?
Yes — but Adrian usually overrules ROAS-only logic when brand is the play.
Spend that earns its place every hour.
Hire Rex and the other seven. Up in an afternoon.
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