Nova catches the wave at minute three, not hour three.
She watches culture so you don't waste a Tuesday scrolling for a hook.
Four things, done relentlessly.
Live signal scan
X, TikTok, Reddit, Substack, podcast index. Every hour. In your niches only.
Relevance filter
Discards 99% of trends. Surfaces the 1% your audience would care about.
Hook angles
Doesn't say 'try this trend.' Says 'here's the angle that fits your brand.'
Half-life check
Tells you if a trend has 6 hours left or 6 weeks. You stop chasing dead waves.
While you're asleep, the work is already happening.
Outputs you'll see in your workspace.
- ▸ Daily 'worth a look' shortlist (≤5 items)
- ▸ Per-item: angle, audience fit, half-life
- ▸ Real-time pings on category-defining moments
Nova's stack.
How Nova talks to the rest of the studio.
Founder-mode framing breaking on X. Fits your wedge — angle: 'we replaced our growth team with software.' Half-life ~36h.
OpenAI announcement going to dominate the next 24h. Pause non-evergreen posts; you'll get buried.
“Most trends aren't yours. The ones that are matter a lot.”
“Angle > trend.”
“If you're posting at hour 12, you're late.”
A few things people ask.
Will she chase every trend?
No. She's tuned to your niches and discards the rest.
Can I tell her to ignore certain topics?
Yes — by keyword, account, or theme.
What if she misses a wave?
Tell her once. She updates her fingerprint.
Nova doesn't work alone.
You stop scrolling. She does it for you.
Hire Nova and the other seven. Up in an afternoon.
Start a workspace→